The insurance industry is full of brokers who talk about innovation but still push the same tired, carrier-first products. My guest this week, Wes Spencer, doesn't just talk—he builds.

After starting his career at Federated Insurance, he knew there had to be a better way than the restrictive models offered by traditional agencies.That mission became deeply personal after a nurse pulled him aside in a hospital and told him, "I wouldn't have that procedure done here" for his own daughter. Wes realized that if he, an industry insider, struggled to navigate the system, what chance did anyone else have? 

Instead of looking for a solution, he and his team at Sympl Benefits built one from the ground up. This episode is the story of how a broken system and a father's fight led to a new blueprint for benefits.

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KEY MOMENTS

(00:00:00 ) Leaving the Traditional Agency Model Behind, with Wes Spencer
(00:22:31 ) Making Sure Incentives Are Aligned
(00:25:59 ) How Can We Get Members To Navigate Healthcare Effectively?
(00:31:49 ) Value of Healthcare Middlemen in Industry

(00:39:14 ) Wes’s Personal Experience With Healthcare

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